the bewo project

Our purpose

“The bewo project”, created by BLI Mindset and LF Channel , aims to:

Make visible women from different fields that can be an inspiration for others

Give voice to female empowerment initiatives

Serve as a link between initiatives, organizations and institutions in order to expand impact and drive change

Bewo emerged during the pandemic caused by COVID-19, after observing that there were differences in the leadership models exercised by women and with the aim of unraveling how they were facing the situation from their management positions. After the success and interest obtained by the initiative, bewo has become a project with broader aspirations, all of them related to showing today’s girls references so that tomorrow they can be what they want to be.

”May girls and adolescents become whatever they desire and have someone to whom they may aspire, should it be necessary.

”Only 18% of companies globally have a women in the position of greater responsibility.

”For things to change, you have to sit at the tables where decisions are being taken.

”In 2020, 37 women CEO were listed in the Forbes 500 list ...and that is the highest figure ever!

”The importance of having role models by whom you could seek inspiration or of someone who envisions opportunities for you and places them before you.

The study

The study “Conversations with CEOs in the COVID-19 crisis” looks into
leadership and management styles of women to raise awareness and
promote female role models.

Behind bewo

Laura Inés Fernández Hernández

Founder & CEO BLI Mindset

Laura Inés Fernández founded her first company at only 23 years old. An initial introduction to organizations, this experience would become a stepping stone for her professional career in strategic business and consulting. She now serves as founder and CEO of BLI Mindset, an organization that offers consulting services in strategy, digital transformation, and executive development.
Well-versed in international business, she is a lecturer, mentor, and an associated professor for business schools’ executive programs and degrees, such as IQS School of Management or UIC. She has published op-ed pieces for the Economy section of El Periódico and collaborated with la Generalitat, DiBa, and other city halls and educational institutions on female empowerment programs.
She has a degree in Business Management and Administration, as well as a MSc in Business. She also has two postgraduate degrees in Management and Organizational Learning, respectively.

Imma Folch-Lázaro

Founder & CEO LF Channel

CEO and founder of the communication agency LF Channel, Imma is also a telecommunications engineer. With several MBAs and postgraduate degrees, obtained at ESADE and IESE, under her name, she has served as a certified Executive Coach, PNL Practitioner, and start-up mentor. In the last few years, she has held different roles on the global board of Worldcom PR Group, including EMEA Chair and Global Recruitment Chair.
Imma oversees projects that put people first. She is responsible for clients’ strategy consulting, especially in markets and areas of communication.
For the past 24 years at LF Channel, she has helped more than 500 companies increase their visibility and market integration, as well as communication and field marketing programs.