Created by BLI Mindset and LF Channel, “the bewo project” aims at spotlighting women and fostering female role models. In its attempt to meet such objective, the initiative has recently released results from its study entitled “Conversations with women CEOs in the COVID-19 crisis”.
The qualitative investigation included the participation of 37 female CEOs and managers from more than 10 different industries and 13 countries. The majority of interviewees agreed that transparency, fluid communication channels, and the ability to manage emotions of all parties involved (employees, clients, suppliers, partners, etc.) have proven essential in handling a crisis caused by the pandemic.